FOOTBALL A BUSINESS? YES !

Can you the fans and especially the front office of the Jaguars look at this team as a "Product"? They better start doing just that if they want success.
Football is a business and it's big business. The product is the team. Ask Jerry Jones if you don't think so. He knows it is and he is an excellent salesman for his product.
How do sell a product? You advertise for one thing. I'm not just talking local billboards and TV interviews and web site information but National Media. Think of Catsup what name comes to mind? Think of any big name product and it is a household name because of the exposure in the Media.
The media that gives that exposure to a football team is ESPN, NFL NETWORK and any number of other spots networks and radio shows.
How do you get talked about on TV and Radio. You have to be news worthy and good enough for newscasters and producers to get excited about.
Just when the Jaguars get a little exciting they then proceed to fall on their face and disappoint. This has happened for two years in a row and the people who choose stories for the air stay away from us because it's like advertising a bad product.
You want the air time, advertisement time, then you have to be dependable and news worthy. There are some teams because of the market and history in the league that will always get attention and there is nothing you can do about that.
Team Teal is fine for some local action, but to be honest it is preaching to the choir. Ask an outsider, someone that does not go on line and seek out info on the Jags, and chances are he has never heard of Team Teal of the 30 / 30 plan.
Why should fans try to sell tickets? That's not their job and to think so is wrong. We're not door to door salesmen. The right product will sell it's self. Wrap it differently and to say it will improve will only be empty promises. Now getting a whole new process and machines and technological advanced procedures will help to sell the product. What would these things be in football language? New GM, Head Coach (big name), Players and even a change in the stadium or uniforms. If the product is not selling and it is not then you have to play for the attention every day. Lot's of bells and whistles to get the attention of the media and the fans.

THE PRODUCT WILL SELL TICKETS AND PUT FANS IN THE SEATS

Here's a little proof if you need convincing....let's say Green Bay decided to move to Jacksonville, Would there be any problem selling seats or getting media attention?